This study from The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, surveyed recent newspaper subscribers to explore the paths consumers take to subscribing.
The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, investigates how Americans of different partisan stripes get news and their attitudes toward the news media.
The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, explores Americans’ attitudes about news media generally compared to the news media they consume.
The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, investigates who subscribes to news, what motivates them, and what it means for the future of journalism.
The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to explore which types of ads are most effective in a digital environment.