Projects - AP-NORC

Gift cards and cash are viewed as more appropriate holiday gifts than second-hand items or regifting

About a third of the public celebrates the season by wearing festive holiday attire, leaving up decorations past January 1st, and giving gifts to their pets. Just over half will stay up past midnight to ring in 2026.

Economics

Affordability concerns are driving holiday belt-tightening

About half say they’re cutting back on non-essential shopping and delaying big purchases this holiday season.

Politics

Trump’s approval rating slips on the economy and immigration

Approval of Trump’s handling of the economy and immigration are down about 10 points since March. Border security remains Trump’s best issue with 50% approval.

Economics

Trump’s approval rating remains low during government shutdown

Approval of how Trump is handling the federal government has dropped sharply since March.

Culture and Society

Few people support the daylight saving time system, and more want year-round light in the evenings

Only 12% favor the current system of changing the clocks twice a year. Fifty-six percent prefer daylight saving time all year and 42% prefer standard time.

Stay in touch

Browse All Research

Gift cards and cash are viewed as more appropriate holiday gifts than second-hand items or regifting

Affordability concerns are driving holiday belt-tightening

Trump’s approval rating slips on the economy and immigration

Trump’s approval rating remains low during government shutdown

Few people support the daylight saving time system, and more want year-round light in the evenings