New Partnership Aims to Improve Surveying of Asian American and Pacific Islander Communities

Beginning November 2023, monthly polls from AP-NORC and AAPI Data will deliver regular insights on crucial issues impacting Asian Americans and Pacific Islanders.

October 25, 2023                        

The Associated Press-NORC Center for Public Affairs Research and AAPI Data are launching a new survey series, shining a light on the diverse perspectives of Asian American and Pacific Islander (AAPI) communities. This unique collaboration assembles the partners’ research, journalism, cultural awareness, and community relationships with the aim of addressing historic underrepresentation of AAPI communities in public opinion research.

The AAPI Data/AP-NORC survey, a series of monthly polls, will deliver regular insights on crucial issues, ranging from policy priorities and financial well-being to political views and civic engagement. The inaugural report, scheduled for release in November, will focus on the experiences of AAPI communities with hate crimes and discrimination.

Participants will be drawn from the Amplify AAPI panel, the first and largest survey panel of Asian American, Native Hawaiian, and Pacific Islanders. Surveys will be conducted both online and over the phone, catering to English speakers as well as those proficient in Mandarin, Cantonese, Vietnamese, and Korean to capture the largest Asian American populations with limited English proficiency.  

Asian Americans and Pacific Islanders are two of the fastest-growing racial groups in the United States, yet their representation in research and public discourse has not kept pace due in part to inadequate data infrastructure, language barriers, and a lack of outreach to AAPI communities. 

These monthly polls will help ensure that the experiences, perspectives, and needs of these communities are accurately represented in public opinion research and beyond.

Expert Contacts

Jennifer Benz

Deputy Director
Public Affairs and Media Research
(617) 316-3702