April 14, 2021 The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say they trust the mainstream media, and independents are four times as likely.[1] But the argument over media trust often has the feel of people talking past each…
The American Press Institute, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications, the Local News Network at the University of Maryland’s Philip Merrill College of Journalism, and The AP-NORC Center for Public Affairs Research have formed a joint research initiative called the Media Insight Project to better understand news consumers.
