Download Data - AP-NORC

Instagram and Snapchat are Most Popular Social Networks for Teens; Black Teens are Most Active on Social Media, Messaging Apps

A new poll of 790 teens age 13-17 conducted by The AP-NORC Center using AmeriSpeak® explores how adolescents use social media and messaging applications and examines disparities in use among teens of different groups.

Topline Results

Public Use Files

The Media Insight Project

The Future of Digital Advertising: Designs for Mobile Screens May Be More Effective

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to explore which types of ads are most effective in a digital environment.

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Public Use Files

The Media Insight Project

‘Who Shared It?’: How Americans Decide What News to Trust on Social Media

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to investigate what determines Americans’ trust in news on social media.

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Public Use Files

Culture and Society

The American Identity: Points of Pride, Conflicting Views, and a Distinct Culture

A new study of 1,004 adults conducted in February by The AP-NORC Center using AmeriSpeak® explores the public’s attitudes on diversity and immigration and investigates what Americans say makes up the country’s identity.

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Government and International Affairs

Divided America: Perceptions of What Unites and Divides the Country

The Associated Press-NORC Center for Public Affairs Research conducted a national survey of 1,008 adults using AmeriSpeak, finding that a large majority of Americans say the country is greatly divided over values and politics.

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Public Use Files