Download Data - AP-NORC

Americans’ Assessments of Their Increasingly Automated Lives

A survey of 1,038 adults conducted in August 2017 by The AP-NORC Center using AmeriSpeak® takes a look at how Americans view the growing role of technology and automation in daily life.

Topline Results

Public Use Files

Culture and Society

Instagram and Snapchat are Most Popular Social Networks for Teens; Black Teens are Most Active on Social Media, Messaging Apps

A new poll of 790 teens age 13-17 conducted by The AP-NORC Center using AmeriSpeak® explores how adolescents use social media and messaging applications and examines disparities in use among teens of different groups.

Topline Results

Public Use Files

The Media Insight Project

The Future of Digital Advertising: Designs for Mobile Screens May Be More Effective

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to explore which types of ads are most effective in a digital environment.

Topline Results

Public Use Files

The Media Insight Project

‘Who Shared It?’: How Americans Decide What News to Trust on Social Media

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to investigate what determines Americans’ trust in news on social media.

Topline Results

Public Use Files

The Media Insight Project

How Millennials Use Technology to Get News: Differences by Race and Ethnicity

This study from the Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, highlights similarities and differences by race and ethnicity in the technology use and news habits of Millennials.

Topline Results

Public Use Files