The Media Insight Project

The American Press Institute, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications, the Local News Network at the University of Maryland’s Philip Merrill College of Journalism, and The AP-NORC Center for Public Affairs Research have formed a joint research initiative called the Media Insight Project to better understand news consumers.

News and Media

Media Insight Project Expands With New Partners

Northwestern University and the University of Maryland Join Ongoing Effort with the American Press Institute and the AP-NORC Center to Advance Research on News, Media, and Democracy April 15th, 2026 — The Media Insight Project, a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research since 2014, announced today…

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David Sterrett

Principal Research Scientist
NORC
(312) 357-7031

Expert Contact

Jennifer Benz

Director
AP-NORC
(978) 595-7364

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Kevin Loker

Senior Director, Program Operations and Partnerships
American Press Institute

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Tom Rosenstiel

Senior Fellow
NORC

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Trevor Tompson

Senior Fellow
NORC
(773) 256-6338