The Media Insight Project - AP-NORC

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‘Who Shared It?’: How Americans Decide What News to Trust on Social Media

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to investigate what determines Americans’ trust in news on social media.

The Media Insight Project

A New Understanding: What Makes People Trust and Rely on News

The Media Insight Project conducted a nationwide survey of Americans along with qualitative research to develop a new understanding of what makes people trust and rely on news.

The Media Insight Project

How Millennials Get News: Paying for Content

The Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, examines Millennials’ use of paid content for entertainment and news.

The Media Insight Project

Breaking Down the Millennial Generation: A Typology of Young News Consumers

The Media Insight Project, a collaboration between the American Press Institute and the AP-NORC Center, shows that Millennials fall into four distinct types when it comes to news and internet habits.