The Media Insight Project is undertaking a series of major studies on the habits of news consumers in the United States.
Complete findings from each study can be found on their project pages.
The Media Insight Poll is a collaboration of The Associated Press-NORC Center for Public Affairs Research, the American Press Institute, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications, and the Local News Network at the University of Maryland’s Philip Merrill College of Journalism with the objective of conducting high-quality, innovative research meant to inform the news industry and the public about various important issues facing journalism and the news business. The Media Insight Project brings together the expertise of all organizations and their respective partners, and involves collaborations among key staff at the American Press Institute, the Northwestern University Medill School, the University of Maryland’s Philip Merrill College of Journalism, NORC at the University of Chicago, and The Associated Press.
