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Tom Rosenstiel

Executive Director
American Press Institute

One of the most recognized thinkers in the country on the future of news, Tom Rosenstiel is the author of 10 books, including three novels. Before joining the American Press Institute in January 2013, he was founder and for 16 years director of the Project for Excellence in Journalism, one of the five original projects of the Pew Research Center in Washington, D.C. He was co-founder and vices chair of the Committee of Concerned Journalists. He is also a non-resident senior fellow at the Brookings Institution.

His first novel, Shining City (2017), about a supreme court nomination, was an NPR Book of the Year. His second, The Good Lie (2019), about a terrorist incident, was a Washington Post best seller. His third, Oppo, about a presidential campaign, was published in December 2019.

Among his seven books on journalism, politics and ethics is The Elements of Journalism: What News People Should Know and the Public Should Expect, co-authored with Bill Kovach, which has been translated into more than 25 languages and is used widely in journalism education worldwide. It has been called “a modern classic” (NYT) and one of the five best books ever written on journalism (WSJ). Tom’s media criticism, his nonfiction books and his research work at API and at PEJ have generated more than 50,000 academic citations.

During his journalism career he worked as media writer for the Los Angeles Times for a decade, chief congressional correspondent for Newsweek, press critic for MSNBC, business editor of the Peninsula Times Tribune, a reporter for Jack Anderson’s Washington Merry Go ‘Round column, and began his career at the Woodside Country Almanac in his native northern California.

He is the winner of the Goldsmith book Award from Harvard, four Sigma Delta Chi Awards for Journalism Research from SPJ and four awards for national for media criticism from Penn State. He has been named a fellow of the Society of Professional Journalists, the organization’s highest honor, the Honor Medal for Distinguished Service in Journalism from the University of Missouri Journalism School, the Dewitt Carter Reddick Award for Outstanding Professional Achievement in the Field of Communications from the University of Texas at Austin, and the Columbia Journalism School Distinguished Alumni Award.

Tom Rosenstiel

Executive Director
American Press Institute

One of the most recognized thinkers in the country on the future of news, Tom Rosenstiel is the author of 10 books, including three novels. Before joining the American Press Institute in January 2013, he was founder and for 16 years director of the Project for Excellence in Journalism, one of the five original projects of the Pew Research Center in Washington, D.C. He was co-founder and vices chair of the Committee of Concerned Journalists. He is also a non-resident senior fellow at the Brookings Institution.

His first novel, Shining City (2017), about a supreme court nomination, was an NPR Book of the Year. His second, The Good Lie (2019), about a terrorist incident, was a Washington Post best seller. His third, Oppo, about a presidential campaign, was published in December 2019.

Among his seven books on journalism, politics and ethics is The Elements of Journalism: What News People Should Know and the Public Should Expect, co-authored with Bill Kovach, which has been translated into more than 25 languages and is used widely in journalism education worldwide. It has been called “a modern classic” (NYT) and one of the five best books ever written on journalism (WSJ). Tom’s media criticism, his nonfiction books and his research work at API and at PEJ have generated more than 50,000 academic citations.

During his journalism career he worked as media writer for the Los Angeles Times for a decade, chief congressional correspondent for Newsweek, press critic for MSNBC, business editor of the Peninsula Times Tribune, a reporter for Jack Anderson’s Washington Merry Go ‘Round column, and began his career at the Woodside Country Almanac in his native northern California.

He is the winner of the Goldsmith book Award from Harvard, four Sigma Delta Chi Awards for Journalism Research from SPJ and four awards for national for media criticism from Penn State. He has been named a fellow of the Society of Professional Journalists, the organization’s highest honor, the Honor Medal for Distinguished Service in Journalism from the University of Missouri Journalism School, the Dewitt Carter Reddick Award for Outstanding Professional Achievement in the Field of Communications from the University of Texas at Austin, and the Columbia Journalism School Distinguished Alumni Award.

Jeff Sonderman

Deputy Executive Director and Executive Vice President
American Press Institute

Jeff Sonderman is the deputy executive director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

He is a leader in helping modern journalism thrive through the right blend of technology, audience engagement, data-driven content strategy, integrated business models, and transformative leadership. He has worked as a writer, editor, manager, coach, trainer, speaker, and consultant with diverse types of news publishers across the country.

He is the architect and developer of API’s Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API’s Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API’s Strategy Studies research format for in-depth strategic guidance. And he consults with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows, product management, and much more.

He has taught digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.

He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.

Jeff Sonderman

Deputy Executive Director and Executive Vice President
American Press Institute

Jeff Sonderman is the deputy executive director of the American Press Institute, helping to lead its use of research, tools, events, and strategic insights to advance and sustain journalism.

He is a leader in helping modern journalism thrive through the right blend of technology, audience engagement, data-driven content strategy, integrated business models, and transformative leadership. He has worked as a writer, editor, manager, coach, trainer, speaker, and consultant with diverse types of news publishers across the country.

He is the architect and developer of API’s Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edits API’s Need to Know newsletter, a uniquely designed resource for spreading fresh, useful insights across the industry, and designed API’s Strategy Studies research format for in-depth strategic guidance. And he consults with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows, product management, and much more.

He has taught digital journalism at Georgetown University. Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa.

He graduated from the Missouri School of Journalism and resides in Falls Church, Va., with his wife and daughter.

Susan Mayer

Professor Emeritus, Co-Director Behavioral Insights and Parenting Lab
University of Chicago Harris School of Public Policy

Susan E. Mayer, professor emeritus at the University of Chicago Harris School of Public Policy and the College, served as dean of Harris from 2002 to 2009. She has published numerous articles and book chapters on the measurement of poverty, the effect of growing up in poor neighborhoods, and the effect of parental income on children’s well-being. She is currently doing research on intergenerational economic mobility and on using behavioral insights to help low-income adults become better parents.

Mayer has been a member of the Institutes of Medicine, National Research Council, Board on Children, Youth and Families, the Board of Directors of Chapin Hall Center for Children, and the Board of Advisors for the Pew Charitable Trust Economic Mobility Project. She has also been a member of the General Accounting Office Educators’ Advisory Panel, the National Academy of Sciences Committee on National Statistics Panel to Review U.S. Department of Agriculture’s Measurement of Food Insecurity and Hunger, and the Committee on Standards of Evidence and the Quality of Behavioral and Social Sciences Research. Mayer has an honorary Doctor of Laws degreed conferred by Lake Forest College. Mayer is the past director and deputy director of the Northwestern University/University of Chicago Joint Center for Poverty Research. She has served as an associate editor for the American Journal of Sociology.

Susan Mayer

Professor Emeritus, Co-Director Behavioral Insights and Parenting Lab
University of Chicago Harris School of Public Policy

Susan E. Mayer, professor emeritus at the University of Chicago Harris School of Public Policy and the College, served as dean of Harris from 2002 to 2009. She has published numerous articles and book chapters on the measurement of poverty, the effect of growing up in poor neighborhoods, and the effect of parental income on children’s well-being. She is currently doing research on intergenerational economic mobility and on using behavioral insights to help low-income adults become better parents.

Mayer has been a member of the Institutes of Medicine, National Research Council, Board on Children, Youth and Families, the Board of Directors of Chapin Hall Center for Children, and the Board of Advisors for the Pew Charitable Trust Economic Mobility Project. She has also been a member of the General Accounting Office Educators’ Advisory Panel, the National Academy of Sciences Committee on National Statistics Panel to Review U.S. Department of Agriculture’s Measurement of Food Insecurity and Hunger, and the Committee on Standards of Evidence and the Quality of Behavioral and Social Sciences Research. Mayer has an honorary Doctor of Laws degreed conferred by Lake Forest College. Mayer is the past director and deputy director of the Northwestern University/University of Chicago Joint Center for Poverty Research. She has served as an associate editor for the American Journal of Sociology.

Ariel Kalil

Professor, Co-Director Behavioral Insights and Parenting Lab
University of Chicago Harris School of Public Policy
Phone: (773) 834-2090

Ariel Kalil is a professor at the University of Chicago Harris School of Public Policy. At Harris, she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab. She also holds an appointment as an adjunct professor in the Norwegian School of Economics in Bergen, Norway. She is a developmental psychologist who studies economic conditions, parenting, and child development. Her current research examines the historical evolution of income-based gaps in parenting behavior and children’s cognitive and non-cognitive skills. In addition, at the Behavioral Insights and Parenting Lab, she is leading a variety of field experiments designed to strengthen parental engagement and child development in low-income families using tools drawn from behavioral economics and neuroscience.

Kalil received her PhD in developmental psychology from the University of Michigan. Before joining the Harris faculty in 1999, she completed a postdoctoral fellowship at the University of Michigan’s National Poverty Center. Kalil has received the William T. Grant Foundation Faculty Scholars Award, the Changing Faces of America’s Children Young Scholars Award from the Foundation for Child Development, the National Academy of Education/Spencer Postdoctoral Fellowship, and in 2003 she was the first-ever recipient of the Society for Research in Child Development (SRCD) Award for Early Research Contributions. Her work has been funded by NIH, NSF, and by a number of private foundations.

Ariel Kalil

Professor, Co-Director Behavioral Insights and Parenting Lab
University of Chicago Harris School of Public Policy
(773) 834-2090

Ariel Kalil is a professor at the University of Chicago Harris School of Public Policy. At Harris, she directs the Center for Human Potential and Public Policy and co-directs the Behavioral Insights and Parenting Lab. She also holds an appointment as an adjunct professor in the Norwegian School of Economics in Bergen, Norway. She is a developmental psychologist who studies economic conditions, parenting, and child development. Her current research examines the historical evolution of income-based gaps in parenting behavior and children’s cognitive and non-cognitive skills. In addition, at the Behavioral Insights and Parenting Lab, she is leading a variety of field experiments designed to strengthen parental engagement and child development in low-income families using tools drawn from behavioral economics and neuroscience.

Kalil received her PhD in developmental psychology from the University of Michigan. Before joining the Harris faculty in 1999, she completed a postdoctoral fellowship at the University of Michigan’s National Poverty Center. Kalil has received the William T. Grant Foundation Faculty Scholars Award, the Changing Faces of America’s Children Young Scholars Award from the Foundation for Child Development, the National Academy of Education/Spencer Postdoctoral Fellowship, and in 2003 she was the first-ever recipient of the Society for Research in Child Development (SRCD) Award for Early Research Contributions. Her work has been funded by NIH, NSF, and by a number of private foundations.

Amelia Burke-Garcia

Director of Digital Strategy and Outreach
Public Health
Phone: (301) 634-5437

Amelia Burke-Garcia is NORC’s program area director of digital strategy and outreach in the Public Health Department. Burke-Garcia is a seasoned communications professional with more than 15 years of experience in digital, social, and mobile media, with specific expertise in developing and evaluating digital health communications campaigns.

Burke-Garcia builds and implements strategy for NORC to strengthen the use of digital media to influence behavior. In this role, Burke-Garcia develops NORC’s capabilities in new digital and mobile data collection methodologies and communication solutions to enhance the offerings NORC provides to its clients.

Prior to NORC, Burke-Garcia was the senior director of digital media at Westat, as well as the director of Westat’s Center for Digital Strategy and Research. At Westat, Amelia directed the Center for Disease Control and Prevention’s (CDC) National Center of Birth Defects and Developmental Disabilities communication contract, where her work focused on communications strategy, developing an integrated communications evaluation framework, while also building an online influencer program. She also acted as research director for a social media and breast cancer grant funded by the National Institutes of Health (NIH) and as campaign director for CDC’s National Influenza Vaccination Campaign.

Burke-Garcia is actively involved in the Society for Health Communication’s where she holds two co-chair positions surrounding innovations in research and social media. She is also a member of the American College of Preventative Medicine’s social media committee as well as an editorial board member of Social Marketing Quarterly. She is on the board of ShiftCon, a health and wellness online influencer network, and she was recently named to VeryWellHealth.com’s list of 10 Modern Female Innovators Shaking Up Health Care. Her book, Influencing Health: A Comprehensive Guide to Working with Online Influencers, will be published by Routledge on July 18, 2019.

Amelia Burke-Garcia

Director of Digital Strategy and Outreach
Public Health
(301) 634-5437

Amelia Burke-Garcia is NORC’s program area director of digital strategy and outreach in the Public Health Department. Burke-Garcia is a seasoned communications professional with more than 15 years of experience in digital, social, and mobile media, with specific expertise in developing and evaluating digital health communications campaigns.

Burke-Garcia builds and implements strategy for NORC to strengthen the use of digital media to influence behavior. In this role, Burke-Garcia develops NORC’s capabilities in new digital and mobile data collection methodologies and communication solutions to enhance the offerings NORC provides to its clients.

Prior to NORC, Burke-Garcia was the senior director of digital media at Westat, as well as the director of Westat’s Center for Digital Strategy and Research. At Westat, Amelia directed the Center for Disease Control and Prevention’s (CDC) National Center of Birth Defects and Developmental Disabilities communication contract, where her work focused on communications strategy, developing an integrated communications evaluation framework, while also building an online influencer program. She also acted as research director for a social media and breast cancer grant funded by the National Institutes of Health (NIH) and as campaign director for CDC’s National Influenza Vaccination Campaign.

Burke-Garcia is actively involved in the Society for Health Communication’s where she holds two co-chair positions surrounding innovations in research and social media. She is also a member of the American College of Preventative Medicine’s social media committee as well as an editorial board member of Social Marketing Quarterly. She is on the board of ShiftCon, a health and wellness online influencer network, and she was recently named to VeryWellHealth.com’s list of 10 Modern Female Innovators Shaking Up Health Care. Her book, Influencing Health: A Comprehensive Guide to Working with Online Influencers, will be published by Routledge on July 18, 2019.