February 8, 2024
Super Bowl LVIII is set for Sunday, February 11 in Las Vegas with a matchup between the Kansas City Chiefs and San Francisco 49ers. Ahead of the game, 40% of adults are extremely or very excited for at least one aspect of the Super Bowl – whether that be the game itself, the half-time show featuring Usher, the commercials, or the Puppy Bowl.
Even if not excited for the actual game, 32% of the public are excited about one of the other Super Bowl festivities.
One-quarter of adults are extremely or very excited for the Super Bowl itself. The survey was conducted mostly before the matchup between the Chiefs and 49ers was determined. Men are more likely than women to be extremely or very excited for the game. Though fewer women are looking forward to the game itself, 36% are extremely or very excited for at least one of the other events, including the commercials, half-time show, or Puppy Bowl, compared with 28% of men.
Twenty-two percent are extremely or very excited for the commercials during the Super Bowl and 17% feel the same about the half-time show. Fourteen percent are excited for the 20th annual Puppy Bowl, in which Animal Planet showcases adoptable puppies from shelters and rescues on a makeshift football field.
Black adults are more likely than white adults to be extremely or very excited about the Super Bowl itself and the commercials during the Super Bowl. Both Black and Hispanic adults are more likely to be excited about the Super Bowl half-time show compared with white adults. There is no difference among white, Black, and Hispanic adults regarding excitement for the Puppy Bowl.
The nationwide poll was conducted January 25-29, 2024 using the AmeriSpeak® Panel, the probability-based panel of NORC at the University of Chicago. Online and telephone interviews using landlines and cell phones were conducted with 1,152 adults. The margin of sampling error is +/- 4.0 percentage points.
- Suggested Citation: AP-NORC Center for Public Affairs Research. (January 2024). “The public’s excitement for Super Bowl Sunday” https://apnorc.org/projects/the-publics-excitement-for-super-bowl-sunday
