Culture and Society - AP-NORC

The Latest

Americans’ Plans for Summer Vacation

A new study of 1,022 adults conducted by The AP-NORC Center using AmeriSpeak® takes a look at how Americans plan to spend their summer and what they consider important in summer vacations.

Culture and Society

American Teens are Taking Breaks from Social Media; Some Step Back Deliberately, but Other Breaks are Involuntary

A new poll of 790 teens age 13-17 conducted by The AP-NORC Center using AmeriSpeak® digs into how young people feel about social media and what happens when they step away or lose access.

The Media Insight Project

The Future of Digital Advertising: Designs for Mobile Screens May Be More Effective

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to explore which types of ads are most effective in a digital environment.

The Media Insight Project

‘Who Shared It?’: How Americans Decide What News to Trust on Social Media

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, uses a survey-based experiment to investigate what determines Americans’ trust in news on social media.