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The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, explores Americans’ attitudes about news media generally compared to the news media they consume.

The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, investigates who subscribes to news, what motivates them, and what it means for the future of journalism.

The Media Insight Project conducted a nationwide survey of Americans along with qualitative research to develop a new understanding of what makes people trust and rely on news.