​The AP-NORC Center Update

Welcome to the latest edition of The AP-NORC Center Update.

Surveying Journalists and the Public

Americans and the News Media: What they do — and don't — understand about each other

In the latest study from The Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, we utilize twin surveys of both the public an journalists to find that the erosion of Americans’ trust in their news media is related to a communication gap between journalists and the public about the newsgathering process. While the public doesn’t fully understand how journalists work, journalists actually underestimate the public’s knowledge about their craft. Read more

Long-Term Care in America

Video – The Reality of Aging in America


The video highlights the six years of the AP-NORC Long-Term Care Poll, conducted with funding from The SCAN Foundation, with focus on misconceptions people have about the likelihood and cost of long term care. Watch video

Younger Adults’ Experiences and Views

The AP-NORC Center’s sixth annual Long-Term Care Poll, compares the experiences, expectations, and attitudes of adults aged 18 to 39 with those age 40 and older. By age 40, a third of Americans are already long term caregivers for a loved one, and a third expect to become caregivers in the next five years. The survey reveals that while younger adults are just as likely as those age 40 and older to expect to be a caregiver soon, they feel much less prepared for the job. Younger Americans are skeptical about the longevity of social safety net programs. Just 1 in 10 are confident that Social Security, Medicare, and Medicaid will maintain their level of benefits when it comes time for them to need these programs. Read more

Increasing Access to Care

Access to telemedicine is growing and most Americans age 40 and older are comfortable with the technology. Over half have no problem using a live video service like Skype for a medication consultation or for ongoing management of a chronic condition. However, the Long Term Care Poll finds older Americans have concerns; about half worry that telemedicine could result in lower-quality care. Older Americans also have little confidence that social safety net programs will provide a similar level of benefits in five years. Read more

Youth Political Pulse

Growing Sense of Political Empowerment among Young People

mtv_logo.jpgThe ongoing collaboration of MTV and The AP-NORC Center to explore the political attitudes of young people ages 15 to 34 reveals a recent shift in young people's opinions about their generation's ability to impact the government. Student-driven activism between the first survey conducted shortly after the Parkland school shooting and the new survey done about two months later appears to have increased the number of young people who think elected officials care what they think and think people like them can impact the government. Read more

Comparing the Political Views of Young People and Their Parents' Generation

The second MTV/AP-NORC survey also finds that young people and their parents share a similarly negative outlook on the current political landscape in the U.S. Both young people age 15-26 and parents of this age group give the federal government a grade of F more often than any other letter grade when assessing its performance on a wide variety of issues. While the two generations have some demographic and political differences, majorities of both groups say they tend to agree with one another on many key issues and that their political discussions are generally amicable. Read more

A New Way to Survey Voters

AP_RGB.pngLast month, The Associated Press introduced VoteCast, a new election survey developed with NORC at the University of Chicago. Using a combination of online and telephone surveys conducted in the days leading up to the election, more than 85,000 interviews will be conducted with voters for this year's midterm election survey.

The AP VoteCast is based on a decade of research and experimentation that moves away from traditional, in-person exit polling to a new, more accurate approach that reflects how Americans vote today: not only in person, but also increasingly early, absentee and by mail. It will capture the voices of those who choose to vote, as well as registered voters who decide not to cast ballots.

Detailed, state-by-state results about the “why” of the election will be provided for every state with a state-wide election. The results can be licensed by AP customers. Read more

Seen and Heard, April 24: The Center's study of attitudes toward teacher pay and recent teacher strikes were featured in the article, "Most Republicans and Democrats agree that American teachers need a raise."

McKnight's Senior Living, May 31: Finding showing Americans' interest in telemedicine services from the Center's latest poll on long-term care were highlighted in the article, "Older adults have mixed views of telehealth for consultations, chronic care, poll finds."

Poynter, June 11: The article, "Here is fresh evidence that journalists may misunderstand the public," featured key findings from the latest study from The Media Insight Project., June 19: The Center's findings on the attitudes and experiences of younger adults about long-term care were featured in the article, "What Millennials Want The Government To Do About Long-Term Care."

Recent Presentations

aapor-logo.pngThe AP-NORC Center staff were well represented at the annual conference of the American Association for Public Opinion Research held last month in Denver.

The Center’s presentations ran the gamut from sharing insights provided by methodological experiments to discussing a broad selection of The Center’s latest research. 

Some of the highlights include:

  • Trevor Tompson moderated a panel of editors and producers from ABC News, The Associated Press, CBS News and The Washington Post to discuss approaches for getting media attention for survey research.
  • Jennifer Benz and David Sterrett reviewed the experiments conducted last year for the development of VoteCast.
  • Jennifer Titus, Emily Alvarez, Liz Kantor, and Dan Malato presented some of The Center's work on long-term care, retirement, automation and technology, and other important topics.

Recently Released Data Sets

After about six months or so, The AP-NORC Center makes its data sets available to the public. Once released, data sets are available on the individual survey's project page. Surveys with recently released data sets are:

The data and documentation are also donated to the polling archive at the Roper Center for Public Opinion at Cornell University.