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​The AP-NORC Center Update

Welcome to the latest edition of The AP-NORC Center Update.

Youth Political Pulse

MTV and The AP-NORC Center Launch a New Collaboration

MTV_Black.jpgThe MTV/AP-NORC Youth Political Pulse survey is a new series of multi-wave surveys exploring the political attitudes of Americans age 15-34 in the run-up to the 2018 mid-term elections. The inaugural survey finds that a majority of young people across the political spectrum feel disillusioned with the political process, yet this dissatisfaction may be contributing to more action. While 7 in 10 young people view American politics as dysfunctional, nearly half say since the 2016 election, they're paying more attention to politics, taking a more critical look at the media, and having conversations about important issues. Read more

Our Latest Reports

Privacy and Data Security in the Digital Age

In the wake of the Facebook privacy scandal involving the political consulting firm Cambridge Analytica, which acquired the private data of up to 87 million Facebook users without their permission, The AP-NORC Center surveyed Americans on their concerns about privacy and security online. The survey finds that unsecured personal information tops the list of concerns internet users have when it comes to the email, photos, and other information they put on the internet, and a majority of social media users are concerned about the threat hackers pose to information they share. Read more

Attitudes Toward Teacher Pay and Protests

Over the past several months, a movement for higher teacher pay and increased school funding has spread across the country. Americans overwhelmingly believe teachers don’t make enough money, and half say they’d support paying higher taxes to give educators a raise. The AP-NORC survey also found about half of the public approve of walkouts by teachers to demand pay raises and more funds for schools. Read more

Americans’ Foreign Relations Outlook

Americans express little confidence that the United States’ relations with China, Russia, and North Korea will improve in the next year. Partisanship has a significant impact on attitudes toward the U.S. relationship with these foreign powers, though optimism that things will improve is low for members of both parties. The AP-NORC Center survey also found President Trump’s overall approval rating essentially unchanged between the surveys conducted in March and April. Read more

The Growing Problem of Opioid Addiction

According to the Centers for Disease Control and Prevention (CDC), the opioid epidemic in the United States is spreading across the country and affecting Americans of all kinds, with two-thirds of drug overdose deaths in 2016 involving a prescription or illegal opioid. The AP-NORC Center took a look at Americans’ perceptions of the crisis, including its impact in their communities, personal experience with addiction and what should be done to deal with the problem. The survey found that 43 percent see the use of prescription pain drugs is a serious problem in their community, up from 33 percent two years ago. And 37 percent regard heroin as a serious concern locally, up from 32 percent in 2016. Read more

50 years after Martin Luther King’s Assassination: Assessing Progress of the Civil Rights Movement

In the years since the Rev. Martin Luther King, Jr., was assassinated in Memphis on April 4, 1968, most Americans think at least some of the goals of the 1960’s civil rights movement that he spearheaded have been attained. But black and white Americans differ widely in how they perceive the treatment of blacks and how much it’s improved in the past 50 years. The survey conducted by The AP-NORC Center found black Americans less inclined to see much progress, particularly with regard to law enforcement and the criminal justice system. Read more

Seen and Heard

The Hill, March 30: The article "Poll: Young people strongly oppose Trump," highlighted the Center's findings on the policy preferences of Americans age 15-34, as well as how they feel about President Trump.

The Pollsters, April 5: This episode of The Pollsters podcast featured discussion of The AP-NORC Center's polls on both the progress on race relations since the civil rights movement and the growing problem of opioid addiction.

FiveThirtyEight.com, April 6: The Center's detailed findings about African Americans' opinions on progress on race relations in America in light of the 50th anniversary of the death of Martin Luther King Jr. were featured as the "Poll of the Week."

Morningstar.com, April 14: AP-NORC Deputy Director, Jennifer Benz, was interviewed about the emotional and financial toll caregiving takes on those who provide long-term care to a loved one.

Join Our Team

Senior Research Scientist: We are seeking a dynamic and innovative researcher with expertise in the areas of media audience research, youth research and/or data journalism to support the development of our expanding public affairs research practice. More information is available on the NORC careers website.

Research Assistant: We are seeking someone to support the Center’s survey research projects by conducting background research and literature reviews on a range of social and economic issues; supporting questionnaire development and testing; and, assisting with data collection, data cleaning and preparation, and report writing. More information is available on the NORC careers website.

Recent Presentations

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The Washington-Baltimore Chapter of the American Association for Public Opinion Research

At the Public Opinion Quarterly (POQ) Special Issue Conference, hosted in March by DC-AAPOR, David Sterrett and Dan Malato presented research from the POQ article, “Assessing Changes in Coverage Bias of Web Surveys in the United States.”

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Midwest Political Science Association

In April at the MPSA annual conference, Jennifer Benz chaired a career session, “Trying to Balance Work and Life,” and participated in the “Working with the Print Media” roundtable.



br.2018.jpgFederal Computer Assisted Survey Information Collection Workshop

An example of AP-NORC staff contributions to NORC’s methodological innovations was given by Becky Reimer’s presentation, “Comparing Two RDS Approaches to Extend the Reach of a Probability-Based Panel,” at this annual workshop sponsored in April by the U.S. Census and Bureau of Labor Statistics.


Recently Released Data Sets

After about six months or so, The AP-NORC Center makes its data sets available to the public. Once released, data sets are available on the individual survey's project page. Surveys with recently released data sets are:

The data and documentation are also donated to the polling archive at the Roper Center for Public Opinion at Cornell University.